Reform Alliance (RSRA) for PC

The exclusive community for Roofing & Solar Reform Alliance members. Join us to outsell, outcompete, and outgrow the rest as we stomp the scum out!

Our mission is to: Reform the Corrupt and Greedy Practices of the Roofing and Solar Industry Through Leadership and Action.

What You Get:


Accreditation & 3rd Party Endorsement
You’ll be officially endorsed by the Roofing & Solar Reform Alliance.

Pledging Member Certificate
Annual Certificate to be used in your sales presentations.

Your Company Name and Logo Added to Our Member Directory
You’ll be listed on our official Member Directory on our website.

The Roof Strategist Sales System
Start-to-Finish Sales Training & System for both storm and retail. Includes canvassing training, objection handling, and in-home sales presentations. Used by thousands and now exclusively available to members of the Roofing & Solar Reform Alliance.

“Roof With Solar” Sales System
Integrate solar into your roofing sales. Includes solar 101 training, done-for-you solar presentation, canvassing training, and more!

Lead Generation Material (for roofs and roof with solar)
Over 280 done-for-you lead getting templates at your fingertips. Direct mail, door hangers, emails, material for commercial, apartments, churches, and specifically for solar. Covers both storm and retail. Just copy/paste, fill in the blank, and hit print!

Licensed Use of Roofing & Solar Reform Alliance Branding
Boost credibility with our 3rd party endorsement. Add our logo to your website, truck wraps, company apparel, business cards, and more!

Roofing & Solar Reform Alliance Marketing Material
Use our growing library of marketing material to differentiate your business, stand apart, and showcase your endorsement. Including the backing of our consumer-facing website!

Mobile App
Access everything you need at fingertips, from anywhere in the world.

LIVE Sales Training Sessions
Join LIVE, interactive training sessions hosted by Adam Bensman & Dashaun Bryant (~4/month).

LIVE Product & Claims Training Sessions
Join LIVE, interactive sessions hosted by John Senac (~2/mo).

LIVE Marketing Training Sessions
Join LIVE, interactive sessions hosted by Jim Ahlin (~2/mo).

LIVE Solar Training Sessions
Join LIVE, interactive sessions hosted by Kody Landals (~1/mo).

LIVE Guest Presentations
Join LIVE, interactive sessions hosted by special guests and industry experts.

LIVE Leadership Round Tables
Join LIVE, interactive sessions for owners and managers ONLY hosted by Adam Bensman and Kody Landals (~2/mo)

LIVE Owners Only Roundtables
Join LIVE, interactive roundtable sessions exclusively for owners only. These sessions are NOT recorded. Hosted by Adam Bensman or Member led. (~1/mo).

Access to All Session Recordings
All sessions are recorded, archived, and available in the app (Owners Only sessions excluded).

Mission Control Teams
Optional: Small groups of owners (6 MAX) who collaborate together and hold each other accountable.

Private Discussion Board
In-app discussion board accessible to all members. Post your questions, get feedback and answers from the community and Mentors.

Leadership Discussion Board
In-app discussion board accessible to owners and managers only. Post your leadership and operational questions behind closed doors. Get feedback and answers from the community and Mentors.

Owners Only Discussion Board
In-app discussion board accessible to owners only. Post in confidentiality and get answers and feedback to guide your business decisions.

Member Network (1-on-1 Connections)
Access our member directory and “Rolodex” to connect 1-on-1 for further collaboration, networking, or site visits.

Site Visits
Optional: Connect 1-on-1 with fellow members for site visits to peek behind the curtains as to how they run their business.

Join us in the trenches and experience more value than anything available in the industry!